Privacy Policy for Aurum Day Ltd

Effective Date: 30 August 2026

Aurum Day Ltd ("we", "us", "our") is committed to protecting your privacy and handling your personal information transparently and responsibly. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, purchase our services, or contact us.

By using our website, you agree to the practices described in this Privacy Policy.

1. Who We Are

Aurum Day Ltd is the data controller responsible for your personal information.

Company Name: Aurum Day Ltd
Company Number: 16537940
Registered Office: Unit 4, Space Business Centre, Knight Road, Strood, Rochester, Kent, ME2 2BF
Website:www.aurumday.co.uk
Email:info@aurumday.co.uk
Telephone: 0800 158 3884

2. Information We Collect

We may collect the following personal information:

Information You Provide

When you contact us, request information, or purchase services, we may collect:

• Full name

• Email address

• Telephone number

• Postal address

• Company name (where applicable)

• Details included in your enquiry or correspondence

• Billing information

• Delivery information (if applicable)

• Purchase and transaction history

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address

• Browser type and version

• Device information

• Operating system

• Website usage information

• Date and time of visits

• Pages viewed

This information helps us improve our website and services.

3. How We Use Your Information

We use personal information to:

• Respond to enquiries submitted through our website

• Provide quotations and information regarding our services

• Process payments and fulfil orders

• Manage customer accounts and records

• Deliver customer support

• Improve our website and business operations

• Detect and prevent fraud or misuse

• Comply with legal and regulatory obligations

We do not send marketing emails or newsletters unless you specifically request information from us.

4. Legal Basis for Processing

Under UK data protection laws, we process personal data on the following legal bases:

Contract

To provide services, process orders, and fulfil contractual obligations.

Legitimate Interests

To operate and improve our business, respond to enquiries, maintain website security, and provide customer support.

Legal Obligation

To comply with applicable legal, accounting, taxation, and regulatory requirements.

Consent

Where required for optional cookies or other activities requiring your consent.

5. Cookies

Our website uses cookies and similar technologies.

Cookies help us:

• Ensure website functionality

• Improve user experience

• Analyse website traffic and performance

• Maintain website security

Visitors are presented with a cookie consent banner and can choose whether to accept non-essential cookies.

For more information, please refer to our Cookie Policy.

6. Payments and Purchases

Where purchases are made through our website, we may collect information necessary to:

• Process payments

• Manage orders

• Provide purchased services

• Maintain financial records

Payment information is processed securely and only for authorised business purposes.

We do not store full payment card details on our systems unless required by our authorised payment processors.

7. Finance Applications

We may provide access to finance options through our finance partner:

Ideal4Finance

Where you choose to apply for finance, your information may be shared directly with Ideal4Finance and their lenders for the purpose of assessing finance applications.

Once information is provided to Ideal4Finance, their own privacy policy and terms will apply to the processing of your information.

We encourage customers to review Ideal4Finance's privacy policy before submitting any finance application.

8. Sharing Your Information

We do not sell your personal information.

We may share information with:

• Payment processors

• Professional advisers (accountants, solicitors, insurers)

• IT and website service providers

• Regulatory authorities where required by law

• Ideal4Finance where you request finance services

All third-party providers are required to process information securely and lawfully.

9. Data Retention

We keep personal information only for as long as necessary to:

• Provide our services

• Maintain business records

• Meet legal, tax, and regulatory requirements

• Resolve disputes and enforce agreements

When personal information is no longer required, it will be securely deleted or anonymised.

10. Data Security

We implement appropriate technical and organisational measures to protect personal data from:

• Unauthorised access

• Loss

• Misuse

• Alteration

• Disclosure

While we take security seriously, no internet transmission can be guaranteed to be completely secure.

11. Your Rights

Under UK GDPR, you have the right to:

• Request access to your personal data

• Request correction of inaccurate data

• Request deletion of personal data

• Request restriction of processing

• Object to processing

• Request transfer of your data to another organisation where applicable

• Withdraw consent where processing relies on consent

To exercise any of these rights, please contact us using the details below.

12. Children's Privacy

Our website is intended for a general audience and is not specifically aimed at children.

We do not knowingly collect personal information from children without appropriate consent.

13. Third-Party Websites

Our website may contain links to external websites.

We are not responsible for the privacy practices or content of third-party websites and encourage users to review their privacy policies.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page and will become effective immediately upon publication unless stated otherwise.

15. Contact Us

For any questions about this Privacy Policy or your personal data, please contact:

Aurum Day Ltd
Unit 4, Space Business Centre
Knight Road
Strood
Rochester
Kent
ME2 2BF

Email:info@aurumday.co.uk
Telephone: 0800 158 3884
Website:www.aurumday.co.uk

16. Complaints

If you are unhappy with how we handle your personal information, you have the right to lodge a complaint with:

Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website: https://ico.org.uk
Telephone: 0303 123 1113

Last Updated: 30 August 2026

Aurum Day Ltd is committed to protecting your privacy and ensuring your personal data is handled responsibly and in accordance with UK data protection laws.